TIPS TO WRITING YOUR COMPANY PROFILE
Most business owners are not aware of the essence of getting a profile for their organisations, but, the reality is, a company profile is an important document that speaks volumes about your organisation. If you have not written one for your organisation before, it can be challenging and sometimes intimidating yet, it is advisable to give it a trial.
A company’s profile is a detailed document of your business that aims to inform your audience about your products or services. It states how the company was founded, highlights the vision and mission of the establishment, the services you render and provides other information about your company.
A well-designed company’s profile should capture the basic details of the business and confidently highlight the strength of the organisation. In clear terms, it stands as the company’s resume to potential clients who intend to patronise or partner with the organisation. So, whether you have a small business or a global conglomerate, a business profile is not a debatable or negotiable issue. Here are some tips on how to write your company profile.
Collate necessary information: Gather all information relating to your business and document it in an easy-to-read report format that states the purpose, goal and importance of your brand. It should include basic information of the business such as:
- Company name
- Date of establishment
- Office address
- Website URL
- Email address
- Phone and fax number
Tell your story: Take your clients around your company in a quick swipe giving details of your company and the basic things you do. Invite the readers to your world by showcasing your talents and the world you intend to build through your brand. It should include:
- Your vision and mission statement
- Description of your product or service
- A brief history of the company so far
- Industry information
- Safety, health and environment
- Team details
- Clients portfolio
Showcase your previous work and achievements: State in clear terms all the company has done or achieved over time as a team of winners. It’s good to prove to your audience that you have been in existence and have achieved certain heights by clearly displaying the values you have added to your clients through your product or services. You can showcase your awards, certifications, special programs or projects your company has handled, media recognition and also testimonials from your clients. These features attract clients to your business as they would love to associate with a winning brand.
Proofread and edit properly: Your company profile speaks volumes of whom you are. Endeavour to proofread and edit several times before approving the document. Make sure it is clear, concise, and inch-perfect. Be on the lookout for typos and silent errors that might give a wrong impression of your organisation. You might consider using a proofread tool to help guide your work.
Edit graphic designs: not all designs explains the touch and feel of your organisation. The aesthetic look of your business should be properly represented in your company profile as it’s a module your clients read to get details about you and your brand. Ensure you scrutinise the designs to be sure the colours, fonts and theme align with the concept in mind.
Ultimately, a good company profile will intrigue a new visitor to give your product or services a trial. Endeavour to create a compelling brand identity that resonates with buyers and establishes your brand as the right choice. However, your company profile should not just tell your audience what your company does- it should tell a compelling story that includes how the company started, where it is presently — and why you will continue to serve your clients. With the different key details in mind, you can start building a profile template for your organisation.
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