The Tale of 4 Countries (Comms)

Media Relations for Nordic Nigeria Connect

‘Innovating for Change’

The Challenge

The organisers of Nordic Nigeria Connect; a joint summit between the embassies of four Nordic Nations and Nigeria needed accurate and comprehensive media coverage of their event across varied channels and mediums

AML was engaged to facilitate media-relations coverage and manage relationships over the 2-day event.

Our Approach

We began by drawing up a strategic media plan that accounted for the uniqueness of the event and the audience it was designed for — mainly entrepreneurs and creative innovators.

We then reached out to our extensive media contacts, drafted invited media houses and supervised coverage by print, TV/Radio and online media organisations.

We also facilitated interviews for VIP guests, organisers and attendees to broaden the scope of features and reports.

The Result

Event coverage was spectacular, with articles and features in over media channels covering Print, Radio/TV and Online Channels.

Onsite interviews and event coverage extended post-event and put Nordic Nigeria Connect front and center of News coverage for the week of the event.