HOW MENDELOW’S MATRIX CAN BE USED TO SUPPORT STAKEHOLDER MANAGEMENT

Mendelow’s matrix is an important tool for aspiring entrepreneurs.

In the world of business, the actions and decisions you make affect different stakeholders, these individuals can influence your business positively or harm your business.

Stakeholder management involves identifying your stakeholders, keeping track of your stakeholders as well as creating a strategy that helps you work with them effectively.

Using the Mendelow’s matrix in analyzing stakeholder management, we focus on the power and ability of stakeholders to influence the business, the first thing you need to consider on your interest matrix is to identify which stakeholder falls under each category while placing value on stakeholders with high power and high interest.

Let’s take a look at the various categories using the matrix;

• Category A: Low power, low interest: Keep in touch with this quadrant from time to time but don’t spend so much time on them.
• Category B: High Interest, low power: These guys can become a distraction but you must keep them informed but don’t show too much attention to them.
• Category C: High power low interest: The major idea is to keep these stakeholders satisfied but don’t hassle them too much.
• Category D: High Power, high interest: These are the stakeholders that require all the attention, make sure to keep fully engaged because your business success depends on them.

In all these categories it is important to monitor where each stakeholder in your business falls and adjust your business strategy accordingly. Remember that stakeholders can move from a quadrant of the grid to another so you must conduct a refresh of stakeholder mapping exercise from time to time.

At AIP we manage stakeholders as well as promote partnerships across public, civic, and private sector organizations, contact us today.