Branding for Change (Brand Studio)

Brand Studio for ChangeMaker Hackathon

USPF

The Challenge

The Universal Service Provision Fund, USPF, in its efforts to create a community of thinkers and positive change makers through the USPF Changemaker Hackathon; an event that brought together some of Nigeria's brightest minds to come up with solutions using technology as a medium. An event of this magnitude can only deliver to its fullest potential if the ambience is right, the banners are compelling and the brand assets are in alignment with overall goals.

AML was tasked with creating all brand assets needed for the third edition of the 3-day hackathon.

Our Approach

Our first step was to review existing brand assets. This, we used in ideating and deciding on the way to go.

Once we were clear on a course of action, our creative team in collaboration with our copywriters got to work. Our copywriters had to come up with catchy themes and our creative team had to give these themes life through aesthetically appealing designs.

The Result

We thrilled attendees and participants to an event littered with catchy, aesthetically appealing banners and brand materials that gave the event the buzz it deserved.